Acura Monterey Car Week 2018
Based on an existing branding designed for Acura, the client’s activation at Monterey Car Week used simple lines to evoke their racing heritage. The clean line curves and simple yet modern color palette lends itself to the precision crafted nature of Acura products.
While conveying a nostalgic feel for current day race enthusiasts and Acura brand loyalists, the branding has an eye towards the future with the reveal of the all-new orange NSX.
Acura + George P. Johnson | 2018
Acura Monterey Car Week 2017
Using previously unreleased vehicle livery, the look and feel for the event branding was custom made to match the performance racing message of the Acura Motorsports initiative. The underlying graphics accommodated each area with revamped layouts but were brought together by the consistent color and graphic elements.
Acura + George P. Johnson | 2017