Acura Monterey Car Week 2018

Based on an existing branding designed for Acura, the client’s activation at Monterey Car Week used simple lines to evoke their racing heritage. The clean line curves and simple yet modern color palette lends itself to the precision crafted nature of Acura products.

While conveying a nostalgic feel for current day race enthusiasts and Acura brand loyalists, the branding has an eye towards the future with the reveal of the all-new orange NSX.

Acura + George P. Johnson | 2018


Press Event at Quail, Acura Monterey Car Week 2018

Press Event at Quail, Acura Monterey Car Week 2018

Detailed View of Quail Stage, Acura Monterey Car Week, 2018

Detailed View of Quail Stage, Acura Monterey Car Week, 2018

Quail, Detailed View of ARX-05, Acura Monterey Car Week 2018

Quail, Detailed View of ARX-05, Acura Monterey Car Week 2018

Quail Stage View, Far, Acura Monterey Car Week 2018

Quail Stage View, Far, Acura Monterey Car Week 2018

Quail, Public Day, Acura Monterey Car Week 2018

Quail, Public Day, Acura Monterey Car Week 2018

Brand Giveaways, Quail, Acura Monterey Car Week 2018

Brand Giveaways, Quail, Acura Monterey Car Week 2018

Ride and Drive, Acura Monterey Car Week 2018

Ride and Drive, Acura Monterey Car Week 2018

COTA, Acura Monterey Car Week 2018

COTA, Acura Monterey Car Week 2018

Acura Monterey Car Week 2017

Using previously unreleased vehicle livery, the look and feel for the event branding was custom made to match the performance racing message of the Acura Motorsports initiative. The underlying graphics accommodated each area with revamped layouts but were brought together by the consistent color and graphic elements.

Acura + George P. Johnson | 2017

Quail, Acura Monterey Car Week 2017

Quail, Acura Monterey Car Week 2017

Quail, Acura Monterey Car Week 2017

Quail, Acura Monterey Car Week 2017

Historics, Acura Monterey Car Week 2017

Historics, Acura Monterey Car Week 2017

Historics Detailed View, Acura Monterey Car Week 2017

Historics Detailed View, Acura Monterey Car Week 2017

Apex Ride and Drive, Acura Monterey Car Week 2017

Apex Ride and Drive, Acura Monterey Car Week 2017

COTA, Hospitality Area, Acura Monterey Car Week 2017

COTA, Hospitality Area, Acura Monterey Car Week 2017

COTA, Public Day, Acura Monterey Car Week 2017

COTA, Public Day, Acura Monterey Car Week 2017