HONDA AUTO SHOWS

Based on the 2017 season, Honda set out to have a new brand alignment and messaging strategy in 2018 - highlighting key initiatives and product features throughout the creative design.

In order to compliment the multitude of Honda products and messaging, the design took a logo systems approach - with a base design language, adaptable to needs per message, product and feature, as well as platform.

Honda + George P. Johnson, 2018


Front View, LAIAS 2018, Honda + GPJ, 2018

Front View, LAIAS 2018, Honda + GPJ, 2018

“Electric Avenue” Side Panels, LAIAS 2018, Honda + GPJ, 2018

“Electric Avenue” Side Panels, LAIAS 2018, Honda + GPJ, 2018

Adventure Accessory Panels, LAIAS 2018, Honda + GPJ, 2018

Adventure Accessory Panels, LAIAS 2018, Honda + GPJ, 2018

Personalization Accessory Panels, LAIAS 2018, Honda + GPJ, 2018

Personalization Accessory Panels, LAIAS 2018, Honda + GPJ, 2018

SUV Story Panel, LAIAS 2018, Honda + GPJ, 2018

SUV Story Panel, LAIAS 2018, Honda + GPJ, 2018

HONDA REGIONAL AUTO SHOWS

Housing a different set of messaging per region, the creative for the Honda Regional Shows utilizes the same look and feel of the larger shows.

Honda + George P. Johnson, 2018

Front View, Orange County Show 2018, Honda + GPJ, 2018

Front View, Orange County Show 2018, Honda + GPJ, 2018

Insight Platform, Orange County Show 2018, Honda + GPJ, 2018

Insight Platform, Orange County Show 2018, Honda + GPJ, 2018

Bench View, Orange County Show 2018, Honda + GPJ, 2018

Bench View, Orange County Show 2018, Honda + GPJ, 2018

Backwall Kit View, Orange County Show 2018, Honda + GPJ, 2018

Backwall Kit View, Orange County Show 2018, Honda + GPJ, 2018