Building on the successful branding of SEMA 2017, the look and feel of this year's event further established the performance heritage of Honda and Acura.
Through a simplified color palate and cohesive design motif, the consistent branding is present in scale from the hanging “blade” to the floor decals, to the large column covers to the small vehicle product display information signs.
Honda/Acura + George P. Johnson | 2018
Expressing a desire for cohesive branding, Honda and Acura's SEMA space was transformed into a racing-inspired garage, where performance and “Victory” stories were the unifying theme.
To compliment the performance message, consistent design elements such as racing angles and simple lines were diversified by product colors and content callouts.
Honda/Acura + George P. Johnson | 2017