SEMA 2018

Building on the successful branding of SEMA 2017, the look and feel of this year's event further established the performance heritage of Honda and Acura.

Through a simplified color palate and cohesive design motif, the consistent branding is present in scale from the hanging “blade” to the floor decals, to the large column covers to the small vehicle product display information signs.

Honda/Acura + George P. Johnson | 2018


“Hot Corner” view, Honda+Acura & GPJ, 2018

“Hot Corner” view, Honda+Acura & GPJ, 2018

Left Corner view, Honda+Acura & GPJ, 2018

Left Corner view, Honda+Acura & GPJ, 2018

Front view, Honda+Acura & GPJ, 2018

Front view, Honda+Acura & GPJ, 2018

Product Accessory Display, Honda Side, Honda+Acura & GPJ, 2018

Product Accessory Display, Honda Side, Honda+Acura & GPJ, 2018

Product Accessory Display, Acura Side, Honda+Acura & GPJ, 2018

Product Accessory Display, Acura Side, Honda+Acura & GPJ, 2018

Motorcycle Area, Honda+Acura & GPJ, 2018

Motorcycle Area, Honda+Acura & GPJ, 2018

Product Accessory Display, Honda Insight + Graphics Side, Honda+Acura & GPJ, 2018

Product Accessory Display, Honda Insight + Graphics Side, Honda+Acura & GPJ, 2018


SEMA 2017

Expressing a desire for cohesive branding, Honda and Acura's SEMA space was transformed into a racing-inspired garage, where performance and “Victory” stories were the unifying theme.

To compliment the performance message, consistent design elements such as racing angles and simple lines were diversified by product colors and content callouts.

Honda/Acura + George P. Johnson | 2017

Acura Racing Area, Honda+Acura & GPJ, 2017

Acura Racing Area, Honda+Acura & GPJ, 2017

Corner View, Honda+Acura & GPJ, 2017

Corner View, Honda+Acura & GPJ, 2017

Overhead Focus, Honda+Acura & GPJ, 2017

Overhead Focus, Honda+Acura & GPJ, 2017

Honda Motorcycle Column Cover, Honda+Acura & GPJ, 2017

Honda Motorcycle Column Cover, Honda+Acura & GPJ, 2017

Acura Motorcycle Column Cover, Honda+Acura & GPJ, 2017

Acura Motorcycle Column Cover, Honda+Acura & GPJ, 2017

Front View with Screen Focus, Honda+Acura & GPJ, 2017

Front View with Screen Focus, Honda+Acura & GPJ, 2017

Product Accessory Display, Honda Side, Honda+Acura & GPJ, 2017

Product Accessory Display, Honda Side, Honda+Acura & GPJ, 2017

Product Accessory Display, Acura Side, Honda+Acura & GPJ, 2017

Product Accessory Display, Acura Side, Honda+Acura & GPJ, 2017